1. Introduction

This Privacy Policy explains how personal data is collected, used, shared, and protected when you visit www.koroshfarazad.com (the “Website”), the official website of Korosh Farazad, Founder and Chairman of the Farazad Group of Companies. In this policy, “we,” “us,” and “our” refer to Korosh Farazad and the Farazad Group team that manages the Website on his behalf.

We respect your privacy and handle personal data in accordance with applicable data protection laws, which, depending on where you are located, may include the Hong Kong Personal Data (Privacy) Ordinance (PDPO), the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, the EU General Data Protection Regulation (GDPR), the Swiss Federal Act on Data Protection (FADP), and the South Korean Personal Information Protection Act (PIPA).

By using the Website, you acknowledge that you have read this Privacy Policy. If you do not agree with it, please do not submit personal data through the Website.

2. Information We Collect

Information you give us

We collect personal data only when you choose to provide it, including:

• Contact form submissions: your first name, last name, email address, and the content of your message.

• Direct correspondence: any information you include when you email us, such as your name, job title, company, phone number, and the details of your enquiry (for example, speaking, media, interview, book, or business enquiries).

Please do not include sensitive personal data (such as health, financial account, or government identification details) in messages sent through the Website.

Information collected automatically

When you visit the Website, certain technical information is collected automatically through cookies and similar technologies, including:

• Technical data: IP address, browser type and version, device type, operating system, and approximate location derived from your IP address.

• Usage data: pages visited, time spent on pages, the website that referred you, and how you interact with the Website.

The Website does not offer user accounts, logins, blog comments, or online purchases, and we do not knowingly collect any other categories of personal data through it.

3. How We Use Your Information

We use personal data only for the following purposes:

• Responding to enquiries: reading and replying to your messages and, where your enquiry concerns a specific Farazad Group business, directing it to the appropriate team.

• Operating and securing the Website: hosting the Website, keeping it secure, and preventing spam, fraud, and misuse.

• Improving the Website: understanding, in aggregate, how visitors use the Website so that we can improve its content and usability.

• Legal compliance: meeting our legal and regulatory obligations and establishing, exercising, or defending legal claims.

We do not use the information you submit through the contact form to send you marketing communications unless you have separately agreed to receive them.

Legal bases for processing

Where the UK GDPR, EU GDPR, or similar laws apply, we rely on the following legal bases:

• Legitimate interests: to respond to enquiries, operate and secure the Website, and understand how it is used. These interests are not overridden by your rights and freedoms.

• Consent: for non-essential cookies, where consent is required by law. You may withdraw consent at any time.

• Legal obligation: where processing is necessary to comply with applicable law.

• Contract: where your enquiry relates to entering into an agreement with us or a Farazad Group business.

4. How We Share Your Information

We do not sell, rent, or trade your personal data. We share it only on a need-to-know basis with:

• Farazad Group companies and associated businesses: when your enquiry relates to their services or activities.

• Service providers: organisations that help us run the Website and manage communications, including our website hosting provider (Wix.com) and email service providers. These providers may process personal data only on our instructions and must keep it confidential and secure.

• Professional advisors: such as lawyers and accountants, under confidentiality obligations.

• Authorities: regulators, courts, or law enforcement where required by law or to protect our rights, property, or safety, or those of others.

5. International Data Transfers

The Website is hosted by Wix.com, which, together with its service providers, may store and process data on servers located in countries other than your own. The Farazad Group also operates across several jurisdictions, including Hong Kong, the United Kingdom, Switzerland, and South Korea. As a result, your personal data may be transferred to and processed in countries whose data protection laws differ from those in your country.

Where required, we take appropriate steps to protect transferred data, such as relying on adequacy decisions, standard contractual clauses, or other legally recognised safeguards.

6. Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website. The Website uses:

• Essential cookies: required for the Website to function securely and reliably (for example, security, session management, and load balancing). These cannot be switched off.

• Analytics cookies: help us understand how visitors use the Website, such as which pages are visited most often. Where required by law, these cookies are used only with your consent.

Embedded content and third-party features (such as embedded videos) may also set their own cookies. You can manage or delete cookies through your browser settings and, where available, through the cookie banner on the Website. Blocking some cookies may affect how the Website works.

7. Third-Party Links and Embedded Content

The Website contains links to, and content embedded from, third-party websites, including Farazad Group company websites, news and media outlets, video platforms, and online retailers such as Amazon. These websites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any website you visit.

8. Data Retention

We keep personal data only for as long as necessary for the purpose for which it was collected, including responding to your enquiry and any related follow-up, or as required by law. When personal data is no longer needed, we securely delete or anonymise it.

9. Data Security

We use appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, disclosure, or alteration, including encrypted (HTTPS) connections to the Website and restricted access to enquiries. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Depending on where you are located, you may have the right to:

• Request access to the personal data we hold about you.

• Request correction of inaccurate or incomplete personal data.

• Request deletion of your personal data.

• Object to, or request restriction of, certain processing.

• Request a copy of your personal data in a portable format.

• Withdraw your consent at any time, where processing is based on consent.

To exercise any of these rights, please email info@farazadgroup.com. We may need to verify your identity before acting on your request, and we aim to respond within 30 calendar days.

You also have the right to lodge a complaint with your local data protection authority, such as the Office of the Privacy Commissioner for Personal Data (Hong Kong), the Information Commissioner’s Office (United Kingdom), the Federal Data Protection and Information Commissioner (Switzerland), the Personal Information Protection Commission (South Korea), or the relevant supervisory authority in your EU member state.

11. Children’s Privacy

The Website is intended for adults and is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us, and we will delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Website, our practices, or applicable law. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:

• Email: info@farazadgroup.com

• Website: www.koroshfarazad.com